/ Choupal Saagar Reports 13% Increase In Digital Transactions ~ Ways2Capital|Stock Tips|Stock Market Tips|Intraday Stock Tips|Stock Trading Tips|NSE BSE Tips

Friday, 28 April 2017


ITC, a leading Indian conglomerate, has reportedly stated that after the demonetization drive, cashless transactions at its rural hypermarket chain, Choupal Saagar, have shot up from 8% to 21%, mentioned a national news portal.

The company with a view to support Digital India campaign of the government, incorporated various promotional activities, such as informing its customers through SMSs, detailed workshops inside its stores, promoting electronic payments and awareness camps for about 1,000 farmers in association with the Krishi Vigyan Kendra on how to use card-swiping machines, reported a business news portal.

The company has reportedly started giving out 1% discount on the purchase of ITC products from Choupal Saagar.

According to analysts, various other hypermarkets like D-Mart, More, Reliance Fresh, etc., have already started accepting digital payments in their regular course of business.

Gradually customers are shifting from cash based transactions to digital transactions. Therefore, in future, digital payments industry is also poised to grow at a higher rate because of change in payment mode of consumers.

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