Monday, 10 April 2017


ALTBalaji, a video streaming service provider, promoted by Balaji Telefilms; and Amazon Internet Services Private Limited, have entered into a deal where ALTBalaji will use the Amazon Cloudfront. The stock of Balaji Telefilms surged 3.8% at 104.60 i.e. 3.85 points up from the previous close.

Amazon Cloudfront is a global content delivery network (CDN) service and through this ALTBalaji will gain access to multi-petabytes of bandwidth to launch ALTBalaji service by mid-April 2017. Balaji Telefilms will use the platform to serve its Indian service users outside India. Company uses Xstreme Mediamaker as the backend OVP and video delivery is hosted by Amazon Web Services. This serves various global OTT platforms with over hundreds of millions of streams.

Currently, all ALTBalaji distribution partnerships use the content syndication system, payment partners and wallets available on ALTBalaji inclusive of other middleware infrastructure which is run on AWS.

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