/ Bajaj Electricals Enters Into Strategic Alliance With UK based Gooee ~ Ways2Capital|Stock Tips|Stock Market Tips|Intraday Stock Tips|Stock Trading Tips|NSE BSE Tips

Tuesday, 13 December 2016


Bajaj Electricals Limited has entered into a strategic alliance with UK based firm Gooee to take the next step in its journey towards digitization and in creating Innovative Lighting products and solutions on IoT platform. Under this arrangement, Gooee will be the first “full stack operating platform” providing Bajaj Electricals a service driven framework to deliver IoT applications to their discerning customers. IoT refers to the connection of devices other than computers and smartphones to the internet.

“Intelligent lighting is emerging as the next big thing for new age electrical solution companies across the globe. LaaS (Lighting as a Service) is gaining momentum and we at Bajaj Electricals see a huge ‘Technology Convergence’, with rapid technology evolution in every field. LED lighting for example is becoming a custom in the new ‘green’ world. Today, people are getting into open office culture and yet need personalized spaces. The IoT and mobile integration with lighting fixtures being the sensing point, we can create spaces which are personalized and still open. This will help in better management of space, comfort and ensuring energy efficiency at each step. In this direction Bajaj Electricals and Gooee have together embarked on a journey to develop innovative offering relevant to indoor commercial spaces like workspaces, retail outlets, hospitals, hotels & industrial units. As leaders in lighting industry in India, this initiative will help in expediting and giving concrete shape to our digital strategy to address emerging / future markets.” says R. Sundararajan, Executive President & Country Head, Luminaires Business Unit, Bajaj Electricals. 

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